Jeff & Beck in Chicago

This is me, not the pretty one.

She's a font designer.

Hey! I'm Jeff & I'm a developer & small business marketer. I'm glad you're here, feel free to reach out with any questions!

Let's get to know each other

I've worked on user interfaces since 2014 & my happy place is bringing pixel-perfect designs to life based on designer-created layered files (Figma/Photoshop).

I'm fortunate enough to have a rich occupational background, having worked a blend of military, intelligence, small business ownership, and software development in different locations across the globe, allowing me a unique perspective in the world of development & marketing.

personal life

I'm married, father of five, grandfather of four & dog dad of two huskies.

Hobbies:

  • Working in our yard
  • Grilling & smoking
  • Homebrewing
  • Hiking

We enjoy food & drink in all varieties - so much so that we actually plan our trips around what the food scene is like where we're going. It's because of this that I really need to stay on top of my exercise!

One of our favorite places that we've visited so far is Scotland. The Scots are very blunt but down to earth & hopsitable, haggis is awesome & the Malt Whisky Trail in the Scottish Highlands is gorgeous.

things I do

Web Design & Build

Not sure exactly what you want? No problem, we'll work through it together! I've been building sites for well over a decade & I use best practices to ensure that your site is performant & looks great!

Local SEO & Marketing

My local SEO & marketing service is best used for service businesses that are looking to attract more, qualified leads for their services.

I draw on my own experience of multiple successful businesses over the years + my digital skills. My last company hit six figures from $0 in six months.

Figma/Photoshop to HTML

Creating pixel-perfect websites from a designer's vision is 1 part technique, 3 parts art & requires real-world experience to be able to cross-browser & cross-device test.

Websites need to be created to look & function great on all devices, not just mobile or desktop.

Troubleshooting/Debugging

¯\_(ツ)_/¯ "It works on my machine" won't really help get the job done, especially when migrating a site to/from a CMS. It doesn't seem to matter what the CMS is, there is always some sort of bug to be remedied.

Throw a plugin into the mix & things can get downright chaotic - I'm looking at you, Elementor.

UX/CX Improvement

Sometimes designers just get a little carried away with their vision & this can create frustration on the end-user's behalf. Creating intuitive user experiences will always make your website more enjoyable for your customers.

Just because we can do the thing on a site doesn't mean we should do the thing, let's keep it simple to start with.

Software Development

I started my software development phase in 2022 with MXS Solutions, where I worked with the Special Projects team (simply amazing people!) in React & Gatsby.

This experience opened up a whole new level of possibilities for me that I am happy to continue to explore. Currently I'm the web lead for Ocozzio - suuuuper smart folks there!

Startups

I have extensive experience working with & growing nascent companies & a knack for identifying growth opportunities.

Process standardization & improvement is a key focus for me with smaller/emerging companies.

Skills & Tech

things I've done

Below are a few sites that I've done over the years.

Autumn Lane Websites

Autumn Lane Websites Website, a creation of Jeff Williams

Site Summary:

ALW was my flagship site after migrating over from our family branding business to just websites. The site is still operational but under new ownership.

Aston Martin NB

Aston Martin Newport Beach Website

Site Summary:

AMNB is the leading retailer for this OEM in the Americas & I had the great privilege of problem-solving some pretty tricky items that were both functional & design-related.

Avenir Bridal Boutique

Avenir Bridal Boutique Website

Site Summary:

Avenir Bridal Boutique is located in coastal Virginia & run by friends Anzen & Amanda. Secure eCommerce site with split navigation featuring multiple designers in their inventory.

Beck McCormick Fonts

Beck McCormick Fonts Website

Site Summary:

This is a fully custom font designer site including a bespoke font preview tool & fully secure eCommerce functionality.

La Buena Vida Vineyards

La Buena Vida Vineyards Website

Site Summary:

John & Debbie met by chance at a wine tasting when neither of them worked in the wine industry at all. Fast forward a few years & they have not only a winery but a wedding venue, this couple is on fire.

Lotus Las Vegas

Lotus Las Vegas Website

Site Summary:

One of many Lotus dealer websites I had the privilege to work on - this particular dealership had, at one point, a $4 million car in their inventory.

The Luxury Wedding Co.

The Luxury Wedding Co. Website

Site Summary:

TLWC is from my home area of the Carolinas Piedmont. Terran & her team are absolutely committed to creating magical events for brides & grooms from Greenville to Asheville & Charlotte. Local SEO helps drive prequalified traffic, keeping the company energized & busy!

Manassas Animal Hospital

Manassas Animal Hospital Website

Site Summary:

Dr. Afzal worked with me to create a website for his new veterinary clinic in Manassas, VA. He was very organized, which made it super easy to get his site put together & published in mere hours, all told. Local SEO, informational pages, lead generation, contact forms, patient registration & care forms.

Maserati Dallas

Maserati Dallas Website

Site Summary:

This was simulataneously an exciting & challenging opportunity to work on, given the design's complexity. After it was over with, they got a great website!

Pawsitive Care Animal Hospital

Pawsitive Care Animal Hospital Website

Site Summary:

This is an info site that effectively communicates the passion & commitment of Dr. Mushtaq & his team. Online pharmacy, appointments, and easy contact info. Local SEO helps drive traffic to this business.

Punch Drunk Designs

Punch Drunk Designs Website

Site Summary:

Whitney is from my home state of South Carolina & she has a site that provides fun, snarky merchandise to make people's day brighter. eCommerce, lead generation, contact forms, informational pages, flash sales.

RDS Ineos Grenadier

RDS Ineos Grenadier Website

Site Summary:

This was a pretty simple site that I worked on but I enjoyed it because I got an early look at what looks like a pretty solid vehicle for offroading enthusiasts.

Taylor Made Organics

Taylor Made Organics Website

Site Summary:

Christy is a real sweetheart & worked with us on various projects. Her website is a little more involved because cosmetics have to be so specific & you really need to up your game to make a good showing of it online. eCommerce, brand-specific optimization, virtual makeup mirror, customizable products.

Team MXS

Team MXS Website

Site Summary:

I was honored to be tapped out of all the devs in the company to breathe life into the new Team MXS website design, taken from Figma to HTML.

The Flower Shed Sussex

The Flower Shed Sussex Website

Site Summary:

Melanie is a British florist, spreading cheer with her arrangements in Sussex. I really enjoyed working with her because she's as gentle-natured & easy to work with as her floral arrangements! Local SEO, eCommerce, contact forms, informational pages, lead generation.

The Lawn Barber

The Lawn Barber Website

Site Summary:

I was excited to put this site together because I previously owned (and sold) a couple of landscaping companies, so this was a great fit for both of us. Local SEO, service area descriptions, contact forms, lead generation.